We have an extremely focused demographic. If you want to get your brand in front of the eyes of established and aspiring bike fitters then our magazine is the place to do it. We have published 4 issues to date, all our issues have had well over 2000 readers. Our magazine is free for anyone to view, meaning you do not need to be an IBFI member to access the magazine. We see this as hugely beneficial. We get 10 times more readers than our number of accredited members. Which means a lot of our readers are perhaps not yet established bike fitters. These readers are likely to sign up for courses and invest in tools and technology.